How we helped Midlands sportswear brand AYBL ‘pop up’ in London

AYBL models in full kit in front of London store

We’re absolutely pumped that International Forwarding could support our customers and good friends at AYBL with their first ‘pop up’ store in trendy Covent Garden.

AYBL is one of the fastest-growing women’s sportswear brands in the UK since its 2018 launch. Last month, IFL delivered 14 pallets (about 3000kg) packed with their latest range of women’s activewear to James Street, Covent Garden.

It was an early 3am start for driver Mark Carolan, who used one of our new clean air zone (CAZ) compliant DAF 18-tonne vehicles with tail-lift to deliver the goods from AYBL’s Redditch warehouse to London.

All went to plan and AYBL fully stocked the store for a 12-day period, receiving “a massive response” from London shoppers.

Kerry Morgan, AYBL’s HR officer, said: “I want to thank International Forwarding for the collection and delivery of our stock for our pop-up event. It was seamless with no issues and the delivery driver was very helpful. They arrived on time as per schedule, and all items arrived in good condition. Again I want to thank all the team and we will certainly work with them again.”

Check out AYBL’s awesome activewear at

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IFL provides bespoke multiple and single pallet delivery solutions to suit your business needs. We offer economy, express and groupage delivery options across the UK as well as international pallet delivery services to any destination.

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