IFL’s charity challenges: from ice buckets to long-distance swims

The UK summer is just about over and, fortunately for International Forwarding, it’s been a hot one as our MD Rob Pike spent much of it in cold water.

Here he is after finishing a one-mile swim to raise money for Maddie’s Fighting Fund, a local charity set up to help 10-year-old Maddie Hems get proton therapy treatment after she was diagnosed with a rare tumour called Ewing’s sarcoma aged just eight. Fewer than 30 children in the UK develop Ewing’s sarcoma each year, mostly teenagers and mostly boys.

Rob knocked a minute of last year’s swim time, completing the mile in just 29 minutes and 8 seconds. But the event nearly didn’t happen as the Great London Swim was cancelled at the last minute due to water quality issues. Instead Rob used another London venue – Shepperton Open Water – to complete his charity swim. And, of course, took a selfie to capture the moment.

“Albeit not the actual event, I absolutely will not let anybody down that has donated money for Maddie’s Fighting Fund, and will also complete the next Great Swim in addition wherever that may be.” Rob has raised £300 for Maddie’s Fighting Fund so far and is planning to do more fundraising next year.

Of course, summer 2014 will forever be known as the summer of the Ice Bucket Challenge, raising money for Motor Neurone Disease and other charities. We think International Forwarding’s MD must be a contender for one of the smartest-dressed businessmen doing the Ice Bucket Challenge.

Here he is in action in quite a different type of ‘wet suit’.


Donations and information

For more information or to donate, email Maddiesfightingfund@gmail.com or follow Maddie’s Fighting Fund on Facebook.  Every ‘Like’ she gets on her page makes her smile and lets her know that people care.

As for the Ice Bucket Challenge, well, obviously, we nominate you… No skimping on the ice now.



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